The Challenge

AMMANII, a handcrafted luxury jewelry brand, needed expert oversight to scale its presence in the global boutique market. The challenge was to transition from a design-focused brand into a data-driven eCommerce powerhouse, requiring the strategic alignment of internal teams and third-party agencies to manage complex P&L requirements and international digital acquisition.

The Strategy: High-End Performance Marketing Jewelry Industry

The eMac Media Team implemented a comprehensive Performance Marketing Jewelry Industry framework by managing a sophisticated mix of Shopify, Google Ads, Paid Social, and Affiliate platforms. We focused on AMMANII’s unique storytelling—specifically the “Malikat” (Queen’s) collection—to build robust customer contact strategies across email, retargeting, and SEM. We took full control of the marketing calendar to ensure product launches synced perfectly with seasonal demand and high-fashion trends.

The Results

  • Full-Scale Acquisition: Successfully built and optimized Google Shopping and Google Ads accounts that highlighted AMMANII’s unique amulets and stackable ring sets.

  • Unified Operations: Streamlined brand growth by effectively leading internal eCommerce teams and coordinating with third-party agencies to maintain a consistent brand voice.

  • Multi-Channel Growth: Delivered advanced digital acquisition strategies across Affiliates, SEM, and SEO, significantly increasing the brand’s global visibility.

Partner and Marketing Manager
eMac Media