Free SEO and AI tools that show you exactly what to fix.
Audit a page, generate schema, check your citations, project your ROI, and see how citable your content is to AI engines. Run any of them in your browser. Most need no login and cost nothing.
Nine free tools. Pick the one you need.
Each tool answers a different question about your search and AI visibility. Run one to start, or work through all nine for a full read on where you stand.
AI Content Checker
Paste your draft and see which passages read like a machine wrote them, plus the exact patterns to rewrite before you publish.
- ✓Flags AI tells like em dashes, filler phrasing, and generic openers
- ✓Scores the text and points to the lines that slip
- ✓Runs on the same editing rules we apply to client content
AI Search Impact Simulator
Move the slider and watch a 12-month traffic projection split into two paths: staying with traditional SEO, or going AI-ready. See the gap for yourself.
- ✓Projects 12 months of organic traffic from your visitor count
- ✓Puts status quo and AI-ready side by side
- ✓Quantifies the cost of doing nothing
AI Visibility Engine
A WordPress plugin that puts citability scoring, schema injection, AI crawler analytics, and an llms.txt engine inside your dashboard.
- ✓Scores every page against 20+ citability signals
- ✓Tracks GPTBot, ClaudeBot, PerplexityBot and more
- ✓Works alongside Yoast, Rank Math, AIOSEO, SEOPress
AI Visibility Score
Paste any URL and get a 0-100 citability score from 25+ checks across schema, E-E-A-T, structure, and crawler access, with a report emailed in under 15 seconds.
- ✓25+ signals scored across six weighted dimensions
- ✓Top quick wins ranked by point value
- ✓Branded report sent straight to your inbox
Local SEO Citation Audit Tool
Check your business name, address, and phone number across the directories that drive local rankings, and find where they don't match.
- ✓Scans major citation sources for NAP consistency
- ✓Surfaces missing, duplicate, and conflicting listings
- ✓Ranks the fixes that move local visibility most
Schema Generator
Build clean, valid JSON-LD for the schema types search and AI engines actually read. Fill in the fields, copy the markup, paste it in.
- ✓Covers Article, FAQ, LocalBusiness, Product and more
- ✓Outputs Google-valid JSON-LD ready for any page
- ✓No code knowledge required
SEO Audit Checklist
A working checklist that walks you through every technical, on-page, and content fix, with your progress tracked as you go.
- ✓Groups items by technical, on-page, and content
- ✓Tracks how far through the list you are
- ✓Built from the audits we run for paying clients
SEO Audit Tool
Enter a URL and get an instant read on the issues holding your rankings back, from technical errors to thin on-page signals.
- ✓Scans the public page the way a crawler sees it
- ✓Flags issues ranked by severity
- ✓Gives you a report you can act on or forward
SEO ROI Calculator
Plug in your traffic, conversion rate, and average order value to project the return on an SEO investment across 12 months.
- ✓Models traffic growth, leads, and revenue
- ✓Weighs projected return against your spend
- ✓Turns SEO budget into a number stakeholders get
Most teams guess at what's hurting their visibility. These tools tell you.
Rankings, citations, schema, and crawler access all move independently. When you can't see them, you fix the wrong thing. The toolkit gives you a read on each one.
You can't fix what you can't see
Without a clear audit, most teams pour effort into work that barely moves rankings while the real blockers sit untouched. The audit tool and checklist surface what actually needs attention.
AI search changed the rules
ChatGPT, Perplexity, Claude, and Google AI Overviews answer questions by citing sources directly. Your classic SEO plugin never measures whether you're one of them. Citability scoring does.
The work is scattered
Audits live in one tool, schema in another, citations somewhere else, and ROI in a spreadsheet. We pulled the pieces you reach for most into one place so you stop tab-hopping.
Built on the DRIVE methodology.
Every tool follows the same five-step framework eMac Media runs for agency clients who have generated $50M+ in revenue. Work the loop, watch your visibility climb.
Not sure which tool to run first? Start with your goal.
Pick the question that sounds most like yours and we'll point you at the right tool. You can always come back for the rest.
"What's wrong with my site?"
You want a fast, honest read on what's holding your rankings back before you spend another hour on optimization. Get issues ranked by severity in seconds.
"Is my local listing consistent?"
You run a business with a physical footprint and need your name, address, and phone to match everywhere customers and Google look. Find the mismatches fast.
"Is SEO worth the budget?"
You need to make the case to a board, a CMO, or yourself. The ROI calculator turns traffic and conversion assumptions into a 12-month return you can screenshot.
Common questions, straight answers.
Are these tools really free?
Do I need an account to use them?
Which tool should I start with?
What is a Citability Score?
Will the WordPress plugin replace Yoast or Rank Math?
Do I still need this if I already rank well in Google?
Who built these tools?
Don't just measure it. Fix it.
Run the audit, check your citations, project your ROI. Or skip the tools and have our team run a full SEO and AI visibility audit for you.