HairClub
From Static Site
to DTC Revenue Machine.
A full-scale Shopify transformation that turned an informational website into a high-performing, conversion-driven DTC eCommerce platform.
A Static Site
Blocking DTC Potential.
HairClub required a complete digital transformation — moving from a static, informational website into a high-performing, conversion-driven eCommerce platform aligned with modern beauty industry best practices.
The challenge was building a frictionless DTC journey with shoppable storytelling, subscription options, and cross-channel attribution that could scale national email marketing efforts.
Full-Scale Shopify Redesign
& National Email Strategy
- Full Shopify redesign integrating shoppable storytelling content
- Enhanced product detail pages with video, reviews, and subscription options
- Cross-channel attribution modeling and retargeting layers
- National email marketing strategy deployed across 90 days
- Targeted CRO personalization to reduce Customer Acquisition Cost
What We Delivered
Successful Site Launch
Designed, built, and launched the new We Buy Doors website on time, on brand, and fully functional across all devices.
Foundational Web Presence
Established a strong digital foundation serving as the central hub for all ongoing and future marketing efforts.
Lead-Ready Architecture
Built with conversion-first UX principles — every page element designed to move motivated sellers toward action.
What eMac Media Did
Ready to Transform
Your DTC eCommerce Platform?
Let's build a Shopify experience that drives repeat purchases, email revenue, and lower CAC — just like we did for HairClub.