SEO & AI Visibility Case Study: Tires Easy — eCommerce Retailer
How a dual-engine SEO + AEO/GEO strategy drove 171K monthly organic visits, 44,500+ AI Overview appearances, and 7,000+ LLM citations across every major AI platform.
Competing in One of the Most Aggressive eCommerce Verticals
Tires Easy is a large-scale eCommerce retailer competing in the automotive parts and tires vertical — where search visibility, trust, and authoritative content directly impact revenue. By mid-2023, they faced three core challenges:
Flattening Growth
Organic growth stalled despite a large existing content footprint
Marketplace Competition
Increased pressure from marketplaces and manufacturer sites
AI Search Disruption
Google AI Overviews, ChatGPT, Perplexity, and Gemini diverting clicks from traditional results
The goal wasn't just higher rankings — it was total search presence across Google organic results, AI Overviews, and LLM-driven answers.
Dual-Engine Search Strategy: Classic SEO + AEO/GEO for AI Answers
Technical & Structural SEO
Improved crawl efficiency and indexation across thousands of URLs. Refined internal linking to support high-value commercial and informational pages. Reduced keyword cannibalization and improved URL focus.
Content Optimization at Scale
Re-optimized existing high-intent pages for buyer clarity, entity relevance, and semantic coverage. Expanded supporting content to strengthen topical authority and structured content to align with question-answer formats favored by AI models.
AI Visibility (AEO + GEO)
Intentionally optimized for AI citations, not just rankings. Clear definitions and comparisons, authoritative tone, factual consistency — structured answers designed for Google AI Overviews, ChatGPT citations, Perplexity & Gemini summaries.
Authority & Link Growth
Achieved steady growth in referring domains with improved backlink velocity without aggressive or risky tactics. Focused on relevance and domain-level trust to support both ranking stability and AI trust signals.
The goal wasn't just rankings — it was total search presence
across organic, AI Overviews, and every major LLM.
Tires Easy Became a Frequently Cited Source Across Major AI Platforms
This positioned Tires Easy as a trusted automotive authority — not just a retailer — across every AI search ecosystem.
Search Footprint & Backlink Results
Domain Rating: 58
Steady DR growth supporting ranking stability and AI trust signals
4,000+ Referring Domains
+1,600 new referring domains during engagement period
80,000+ Backlinks
+9,700 new backlinks without aggressive or risky tactics
Results at a Glance (May 2023 → May 2024)
| Metric | Result | Growth |
|---|---|---|
| Monthly Organic Traffic | 171,107 | |
| AI Overview Appearances | 44,522 | |
| Total AI/LLM Citations | 7,096+ | |
| Top 3 Rankings | 10,200+ | +2,600 |
| Organic Keywords | ~49,900 | |
| Referring Domains | 4,000+ | +1,600 |
| Backlinks | 80,000+ | +9,700 |
| Domain Rating | 58 | +1 |
What This Campaign Proved
Tires Easy didn't just climb rankings — they became a trusted, AI-cited authority in the automotive space with sustained organic growth through core updates and AI rollout changes.
Dual-Engine SEO Works
Classic SEO + AEO/GEO delivers total search presence across organic & AI
AI Citation Authority
7,096+ citations across Google AI, ChatGPT, Gemini, Perplexity & Copilot
Scalable Growth
171K monthly traffic with visibility maintained through SERP volatility
Authority Foundation
+1,600 referring domains supporting both rankings & AI trust signals
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